Technology Seminar: Striving for Excellence, Upholding Quality Commitment
To optimize display rack performance, resolve production bottlenecks, and enhance the efficiency of custom solutions, the technical department of Xinxin Display Co., Ltd. recently convened a dedicated seminar, with key technical staff, R&D engineers and production managers in attendance.
The session focused on three core priorities derived from customer feedback: load-bearing enhancement of irregular-shaped display racks, application of eco-friendly materials, and assembly efficiency upgrades for large-scale shelving.
In response to high-end supermarket clients’ demand for anti-toppling stability, the technical team conducted on-site sample disassembly and mechanical parameter calculations, finalizing a base reinforcement design aligned with scenario-specific installation standards. For cross-border orders, the R&D team addressed eco-degradable material cost control by evaluating over ten new materials, and proposed a tiered material selection strategy of core vs. auxiliary components. This approach ensures compliance with EU environmental certifications while cutting clients’ procurement costs effectively.
Adhering to the principle of "no delayed problem-solving, no unaddressed solutions", the team covers every aspect from design detailing to production implementation, from standard product iteration to custom project execution. Every customer requirement is prioritized for discussion; every process bottleneck is dissected thoroughly, to convert technical solutions into product advantages at maximum efficiency.
Driven by technology to tackle industry challenges, and guided by quality to secure customer trust, Xinxin Display will continue to leverage technical seminars and process reviews to focus on customer needs, refine product details, and deliver professional, reliable display rack solutions to global partners.
About Us
With over 10 years of experience in display rack R&D and manufacturing, Xinxin Display Co., Ltd. specializes in supermarket shelves, premium display cabinets and storage racks, offering full OEM/ODM customization services. Global inquiries and cooperation are warmly welcomed.








