Skills for Store Space Design
The decoration and design of a store is the first impression it presents to customers. Whether the initial impression is favorable determines whether customers will enter the store to browse and consume. The interior design of the store also affects the length of time customers stay and their consumption experience. Therefore, good store design is the first step to successful sales. So, what are the principles of store design? And what key points should be noted in store design? Let's take a look.
Store Exterior Design
1、Architectural form
The facade design of thestorefront should be generally consistent with theforms and styles of the surrounding buildings.The division of the wall should be appropriate inrelation to the building's volume, proportion, andfacade scale. The combination of variouselements of formal beauty in the storefrontdecoration should highlight key points, clarify theprimary and secondary relationships, and thecontrast and variation should be rhythmic andharmonious.
2、Entrance Design
To some extent, the entrance design of a storecan reflect the grade of the goods it sells. Theentrance designs of large shopping malls usuallyfeature grandeur, while those of small specialtystores win with delicacy. Only when the entranceof a store is designed with ingenuity can it attractconsumers and arouse their desire to enter thestore and browse.
3、Signboard Design
A creative store sign can make the store more eye- catching and effectively convey the store'sbusiness philosophy to customers.Take thegolden arc - shaped sign of McDonald's fast -food restaurant as an example; it has beenrecognized by consumers worldwide. Whether asign is attractive depends first and foremost onthe store name.
4、Window Design
People acquire 70% of their understanding ofobjective things through vision and 20% throughhearing. Window displays can maximallystimulate consumers' visual nerves, serving thepurpose of guiding consumers to makepurchases. As the saying goes, "lf you can makecustomers' eyes linger on the store window for anextra 5 seconds, you'll have twice as manychances of closing a deal compared to competingbrands."
Store Interior Design
1、Highlighting Product Features
Store design serves the purpose of product sales.The sole criterion for evaluating the quality ofstore design is the sales performance of theproducts. Therefore, in store design, everythingshould be centered around the products.Theprimary goal is to highlight product features,enabling customers to "access" products in themost convenient, intuitive, and clear way possible.All kinds of artificial design elements should beutilized to accentuate the form and individualityof the products, without allowing secondaryelements to overshadow the productsthemselves.
2、Conform to Consumer Psychology
Generally speaking, when consumers enter astore to shop, most of them go through a seriesof psychological processes, although these maynot always be obvious. In the interior design of astore, we should formulate strategies based onconsumers' psychological activities to attractthem and assist them in making purchasessmoothly.
3. Passageway Design
The passageway guides customers' shopping routes. The quality of its design directly affects the quantity of product display and the utilization efficiency of the store area. It is crucial for comprehensively and effectively presenting products, prolonging customers' stay in the store, and is the key to in - store marketing.
4. Counter Design
The counter design should give people a neat impression. The design of the counters should be unified. It is advisable that a store does not have counters of multiple specifications and colors. Otherwise, it will make customers feel disorderly. When counters of a single specification are neatly arranged, they naturally create a sense of a path, giving customers a psychological hint to keep moving forward.
5. Color Arrangement
Color plays an important role in perfecting the store's design effect and creating the atmosphere of the shopping environment. The colors in the store should be unified, and the colors of the products and the decoration should be harmoniously integrated, so that the main color of the store can be easily identified at a glance. However, the so - called unity here does not mean that the colors of the clothing and the decoration are exactly the same. That would make the store seem monotonous and dull. There should be local contrasts while still conforming to the overall style.
6. Lighting Atmosphere
Appropriate light beams can enhance the sense of space in the background of the displayed products. In addition, it is necessary to design an appropriate lighting atmosphere in combination with the brand image and product characteristics.
7. Background Music
Research shows that in retail stores equipped with background music, the customer patronage rate will increase by 15%. This shows that background music plays an important role in product sales.
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